Managing our products in a skillfull way

Product Management (PM) in general seems to have a different job description depending on the companies. Some focus more on project management skills,but the position seems to be the same the glue between business development and product development.

In an e-commerce company, the product the primary reason for consumers engaging with your brand and giving you money for interacting with it isn’t just a web app or a mobile app – it’s the overall experience from browse, to order, to receive a package at your doorstep - and in some e-commerce companies cases it’s the physical products as well. The digital feature of the customer experience is only one of many different touch points your brand has with its customers.